October 15, 2012
Earlier in the year, we predicted that QR codes would be a major trend to watch. We were wrong.
The concept itself is great: providing a simple way for people to engage with the brand via a smartphone. The problem occurred with implementation. The QR code often led to a poor mobile experience or the offer wasn´t communicated to other employees in the business. I´ve been writing about digital marketing for years and I´ve never felt compelled to scan a code.
Recently, we learned about a new service called Blippar. I read their entire blog archives to see how brands were using it and I am so excited about it´s potential. I think that it signifies a move away from poor mobile experiences to providing motivation for people to share their digital experiences.
September 28, 2012
Here at The Village we love profiling brands that push boundaries when it comes to marketing. We are incredibly excited to share this case study with you today.
Not a marketing geek? Skip to the end of the post to find a special deal for MIISHKA fans.
Who is MIISHKA?
One Sunday, Stylist Michelle, 29, held a market stall at the local flea market, selling clothes from her extensive vintage collection. The stall was a sell-out and ran weekly for the next 3 years, with Michelle spending every spare minute trawling Melbourne for pre-loved pieces to sell.
She set up a fashion blog to document personal inspirations and aspirations. Simultaneously a Facebook page was established.
Michelle has grown the business from a humble market stall to a loved and trusted online brand in less than two years. Last year MIISHKA had a 300% sales growth, with 60 new customers purchasing a week and the Facebook page and now boasts over 100,000 fans. Until recently, the entire business was hosted on exclusively on Facebook.
How MIISHKA rocked facebook
MIISHKA was one of the first fashion brands to pioneer and innovate the online shopping space, selling exclusively through Facebook and paving the way for what others now call “F-Commerce”.
June 14, 2012
Foodies can be very fickle – especially if they are armed with a smartphone. An increasing number of diners are instagraming, tweeting and Facebooking their meals. This can generate a lot of positive conversation – or it can result in a poor review online, accessible by many.
In this post, I´ll look at 10 Victorian food and/or beverage establishments using social media in a positive way, to engage, listen, respond and develop relationships with their customers beyond their physical venue.
May 14, 2012
As our Pinterest followers will have noticed, we’ve been busy lately, exploring how brands are delivering creative and interesting things using the platform. We created a board dedicated to brands innovating on Pinterest and noticed a pattern: a number of these brands and businesses were actually local. Yep, right here in Australia.
In this post, we’ll share the stories of 8 brands that have a compelling Pinterest presence. We’ll compare them with case studies from overseas so you can leverage some of the strategies and tactics for your own Pinterest boards.