October 15, 2012
Earlier in the year, we predicted that QR codes would be a major trend to watch. We were wrong.
The concept itself is great: providing a simple way for people to engage with the brand via a smartphone. The problem occurred with implementation. The QR code often led to a poor mobile experience or the offer wasn´t communicated to other employees in the business. I´ve been writing about digital marketing for years and I´ve never felt compelled to scan a code.
Recently, we learned about a new service called Blippar. I read their entire blog archives to see how brands were using it and I am so excited about it´s potential. I think that it signifies a move away from poor mobile experiences to providing motivation for people to share their digital experiences.
June 14, 2012
Foodies can be very fickle – especially if they are armed with a smartphone. An increasing number of diners are instagraming, tweeting and Facebooking their meals. This can generate a lot of positive conversation – or it can result in a poor review online, accessible by many.
In this post, I´ll look at 10 Victorian food and/or beverage establishments using social media in a positive way, to engage, listen, respond and develop relationships with their customers beyond their physical venue.
May 14, 2012
As our Pinterest followers will have noticed, we’ve been busy lately, exploring how brands are delivering creative and interesting things using the platform. We created a board dedicated to brands innovating on Pinterest and noticed a pattern: a number of these brands and businesses were actually local. Yep, right here in Australia.
In this post, we’ll share the stories of 8 brands that have a compelling Pinterest presence. We’ll compare them with case studies from overseas so you can leverage some of the strategies and tactics for your own Pinterest boards.