Late last year, the Productivity Commission released a report about the Economic Structure and Performance of the Australian Retail Industry.
They said that a number of factors have been identified as drivers of growth in online sales in Australia in recent years. These include:
- Convenience and availability of online shopping
- Innovations in online selling — group sales, on the day special deals etc.
- Emergence of m-commerce — the use of mobile devices to check prices
In this post, I’ll show you three examples of how innovation in online commerce, and m-commerce, is changing the face of retail.