Archive of 'social strategy'

Our experts share their thoughts and expertise here on the Village News Stand


Are you being served?

Foodies can be very fickle – especially if they are armed with a smartphone. An increasing number of diners are instagraming, tweeting and Facebooking their meals. This can generate a lot of positive conversation – or it can result in a poor review online, accessible by many.

In this post, I´ll look at 10 Victorian food and/or beverage establishments using social media in a positive way, to engage, listen, respond and develop relationships with their customers beyond their physical venue.



Blogger Outreach – Part II

In Part I of this post series, our Village Blogess, Jade Craven shared her extensive experience in the social landscape to explore what she feels will assist you to engage with bloggers in 2012. Jade covered the first half of the FREPT model of blogging engagement and this post will look at the next half […]

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Blogger Outreach That Works

The blogosphere evolves rapidly. There are articles about blogger outreach campaigns that have become outdated within a year. Many of the recommended tactics and tools are no longer relevant. Jade Craven, our Village Blogess, is tapped into a vast array of social media communities and there is something she wants you to know about most […]

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Trade Social Strategy

The Village has opened its doors to another new client this week – Ignite Media Brands. The Villagers will be collaborating with the team at Ignite to develop an engaging trade marketing strategy using social media and community-building channels, linking in with their existing digital and events trade marketing activity.
 Ignite Media Brands is about […]

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The Changes On Facebook

Yesterday, we wrote about the impending changes to Facebook pages and how it can help your brand tell its story. This morning, Facebook announced that timeline for brands are now available, and that all users will have to switch to the new format by March 30th. Many others have written comprehensive articles that will take […]

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