March 1, 2012
Yesterday, we wrote about the impending changes to Facebook pages and how it can help your brand tell its story. This morning, Facebook announced that timeline for brands are now available, and that all users will have to switch to the new format by March 30th.
Many others have written comprehensive articles that will take you step by step through the various changes. We’re bringing you the best of the best and then some recommendations of our own.
February 29, 2012
Today, Facebook will roll out Timeline for brands to a select group of partners.
Adage reported that, according to their sources, it would be released to more marketers in stages. Despite not knowing when the new format will be available for everyone, everyone is asking:
How can brands and marketing professionals prepare for the changes?
It’s important to understand that this is being released to certain brands in beta. We can see the new features and make plans, but there is no guarantee that all features will be available when Timeline is rolled out to all pages. We also need to acknowledge that this will be different to timeline for personal profiles.